Barbershop sign

Barber shop sign (Abidjan, Ivory Coast

Graphic design in stores in African countries aims to draw the buyer's attention and communicate what he will find inside the establishment when he does not know how to read the text on the sign. And the more explicit the image, the better...
Posters advertising the clean and effective tooth remover, the photographer who swears that your photos will be developed in a minute or the half-witch salesman who knows that traditional and infallible remedy to stop explosive diarrhea in its tracks... They are all part of the urban landscape of the cities and towns of Africa.
But if there is a classic poster among the classics, it is that of the hairdresser: barbers who can even out sideburns and straighten mustaches, ladies' hairdressers capable of weaving a braid where there is no hair or of fixing what seemed impossible. Africa in its purest form.
The poster we present conforms to the canons of Abidjan posters: full-color drawing of boys with short (very short) but impeccable hair, separated by an electric clipper and that gel pomade that provides shine and natural hold and that rinses cleanly... All painted on a recycled board with a concise message in English: Black Man.

Height: 30.5cm; Width: 60.0cm